Today firms reach and serve their customer base through a multitude and growing number of online, offline and mobile touchpoints. But should a firm use all these touchpoints? Do they all work effectively and lead to desired business outcomes?

Managing multiple channels and touchpoints and assessing the most effective/valuable touchpoints can be a challenge for firms since firms should prioritize their channels and touchpoints to better allocate their resources across channels and touchpoints. COGITEM offers a data driven and model based Omnichannel Management support to better understand and manage following business problems on channels, touchpoints and customer journeys:

• Touchpoint/Channel Effectiveness (Attribution)
• Right Channeling: Which channels should we use
• New Channel Introductions: Whether/how and when a new channel works
• Downsizing/ Eliminate Non-Profitable Channels
• Manage Customer Channel Migration across Channels (Offline to Online)
• Multichannel and Customer Journey Based Customer Segmentation
• Cross Channel Effects: How your touchpoints affect each other