Understanding marketing mix elements that really matter is essential in today’s marketing agenda. Today, firms reach and serve their customer base through multiple channels, touchpoints, platforms and devices. But which of these marketing mix elements really drives, triggers and boosts your sales? TV ads? Online ads? Store promotions? How about paid search? It is possible to understand and manage the marketing mix elements that are creating the highest return on marketing investment with Marketing Mix (ROMI) models.
COGITEM analyses and spots the marketing mix elements and customer touchpoints that create the highest return on marketing investments (ROMI), and helps firms to steer their resources towards the most effective marketing mix elements and to optimize their marketing activities.