Customer segments are valuable only if they really represent distinct customer groups with varying needs, preferences and purchase patterns. Profiling customer segments on multiple dimensions is key to reach and develop communication/targeting strategies for these segments.

COGITEM provides solutions to dynamically segment consumer market on multiple dimensions such as behavior, experiences and customer journeys, and improve your marketing strategy on the basis of dynamically changing nature of segments.

On the contrary to conventional segmentation methods, Consumer Segments, along with evolving customer preferences and behavior, are not static and evolve dynamically over time. Using multiple dimensions such as customer experiences, purchase patterns and customer journeys is key to reach and understand dynamically evolving customer segments. COGITEM uses state-of-the-art techniques to explore dynamic consumer segments on multiple dimensions.

• Dynamic Market Segmentation: Exploring Changing/Evolving Segments
• Multi-Dimensional Segmentation: Behavior, Attitudes, Experiences and Journeys
• Fuzzy (Probabilistic) Segmentation: Exploring Multi-Faceted Customers