During a Consumer Shopping Journey consumers experience brands holistically across all touch-points and therefore firms need to understand and manage this holistic customer experience. COGITEM offers you decision support on how to manage Customers’ Experience across multiple communication, information search media, as well as through purchase and after-sales channels.

• Multi-Touchpoint Experience Management
• Cross-Touchpoint and Cross-Brand Analysis
• Customer Experience and Customer Purchase, Choice and Profitability Analysis