CUSTOMER EXPERIENCE MANAGEMENT WE ANSWER YOUR
QUESTIONS
- How do various communication media and customer touchpoints affect on the consumer attitudes, purchase and use behavior?
- How do various communication media and touch-points interact with each other? What are the best matching communication media that can create synergy and work well together in integrated marketing communications?
- To what extent should I focus on ZMOT, FMOT, SMOT for my firm and brands?
- How should I adopt my promotion strategy for different brands and products?
- Do my promotions cannibalize future sales?
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