COGITEM offers you implications and support on how to react your Competitors marketing activities.

Competition’s promotions, advertising campaigns,  new brand/ product launches and online or mobile channel introductions directly affects the attitutudes, behavior and use/ purchase patterns of your customers. Therefore a firm must  respond to competitiors moves in the right time with the right tools.

By dynamically analysing competitive actions COGITEM enables you to effectively manage your actions in a competitive environment.

• Cross-Competition Effects Analysis
• Competition Response Timing
• Competition Oriented Marketing Channel Management